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Nova Cigars (officially Platinum Nova Cigars) is a family-owned boutique cigar company known for its “ultra-premium” approach and distinctive branding. Based in Florida with production in the Dominican Republic, the brand has gained a reputation for combining traditional craftsmanship with a modern, luxury aesthetic.
Key Brand Characteristics
- Aged Tobacco: Nova is famous for using high-quality vintage tobaccos, often aged between 10 to 15 years. After the cigars are rolled, they are aged for an additional three years in Spanish cedar vaults before being released.
- The “Tiffany Blue” Aesthetic: One of the most recognizable aspects of the brand is its signature aqua/turquoise color scheme (often compared to Tiffany Blue) used on their bands and boxes, giving them a high-end, contemporary look.
- Unique Blending Philosophy: Unlike many brands that offer the same blend in various sizes, Nova often crafts each specific vitola (size) with its own unique blend, meaning a Robusto in a certain line may have a different tobacco composition than the Torpedo in that same line.
- Dominican Roots: Most of their production occurs at their own facility, the Terra Nova Cigar Factory in Santiago, Dominican Republic, allowing them 100% control over the manufacturing process.
Notable Offerings
- The Champion: One of their best-selling and most visually striking cigars, shaped like a football (complete with “stitching” on the wrapper).
- Leo X: A flagship personal reserve named after CEO Leonor “Leo” Abzaradel, who is a well-known figure in the industry.
- Platinum Batch Series: Their core line, which includes various wrappers such as Ecuador Habano, Connecticut, and Maduro.
- Limited Editions: Highly sought-after releases with limited production runs, often utilizing their oldest tobacco reserves.
Company History
The brand was founded to honor the legacy of the owners’ grandfather, a master blender. While the company operated privately for years, it made its major public debut at the 2019 IPCPR (now PCA) trade show. Since then, it has expanded rapidly from a boutique “insider” brand to a global presence found in luxury lounges worldwide.
